Threads Rolls Out View Counts for Posts to Provide Creators and Brands with More Performance Data

Threads / View Counts

Threads rolled out View Counts for posts. Users can see the total view count for their own and others' posts by tapping anywhere on a post.

Why It Matters: View counts provide visibility into post performance. Combined with existing metrics like likes, replies, and shares, this gives creators and brands a more comprehensive view of their Threads content's performance.

These insights can guide strategies by identifying high-performing content, enabling creators and brands to share more of what drives desired outcomes.

View counts also help creators pitch brand partnerships on Threads. They provide additional data to help brands understand potential performance and better evaluate the effectiveness of their sponsored content when they team up.

With a video player for Reels now available and Partnership Ads expected to arrive later this year, working with creators on sponsored Threads is becoming more attractive for brands that have an appetite for experimentation.