YouTube is providing creators with a new way to make money with the launch of Super Stickers, which allows fans to support and connect with their favorite creators during live streams and Premieres by purchasing animated stickers.

TikTok is currently testing a new ad offering with Kroger called ‘Hashtag Challenge Plus’ that features a new in-app shopping feature  to drive clicks and purchases. 

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

During a recent press event in New York, Instagram announced that it is working on a new ad type called branded content ads.

Pinterest has announced it is opening up its API to third-party influencer marketing platforms to provide brands with key metrics for influencers such as monthly views, followers, impressions, click-throughs, and saves.

Snapchat launches Snapchat Storytellers, a pilot program that connects brands with its influencers.

According to several reports, Facebook is working on its own Influencer marketing platform will help "advertisers and creators easily connect for branded content opportunities."

During its NewFront presentation in New York, Twitter announces 30 new content deals and renewals this that will bring original video programming and live video streaming to its platform the likes of NBCUniversal, Disney, Hearst, and Viacom and other big-time media players.