TikTok has introduced the Effect Creator Rewards program, a $6 million fund that compensates creators for developing augmented reality (AR) effects.

Pinterest launches a new AR Try On feature for eyeshadow that allows users to try on products from over 4,000 brands, including Lancome, YSL, Urban Decay, and NYX Cosmetics.

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

Due to customer complaints over the years, Nike has launched Nike Fit, new smart technology that uses a combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms, that lets you scan your feet and find your shoe size for any Nike shoe styles.

During a recent New York event for media, Facebook announced that it will begin to test augmented reality ads in the News Feed.