TikTok is currently testing a new ad offering with Kroger called ‘Hashtag Challenge Plus’ that features a new in-app shopping feature  to drive clicks and purchases. 

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

Apple announced a new Apple Pay donation program and Apple Watch Activity Challenge that will help customers support America’s national parks.

SoundCloud introduces its first ever ad campaign in First On SoundCloud, which focuses on celebrating “the inspiring stories and raw energy of creators whose careers begin on the platform.”