TikTok Tests New In-App Shopping Feature With Kroger Called 'Hashtag Challenge Plus'

TikTok is currently testing a new ad offering with Kroger called ‘Hashtag Challenge Plus’ that features a new in-app shopping feature  to drive clicks and purchases. 

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Pinterest Opens Its API To Third-Party Influencer Marketing Platforms

Pinterest has announced it is opening up its API to third-party influencer marketing platforms to provide brands with key metrics for influencers such as monthly views, followers, impressions, click-throughs, and saves.

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