Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.

Facebook revealed a number of updates during its Facebook IRL event in Austin.

Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads, Ads on Reels, and the Performance Bonus into a single initiative. Creators will be compensated for Reels, longer videos, photos, and text posts based on a performance-based payout model.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

Since February 2024, creators and businesses using the Facebook and Instagram apps to boost their posts have been subject to an additional 30% Apple service fee due to updated App Store Guidelines, now expanded globally.

Facebook has announced several updates to its videos, including an improved video player that features Reels, long videos, and live streams in a fullscreen view

In the coming months, Meta plans to automatically label AI-generated content uploaded to Facebook, Instagram, and Threads.

Facebook added a 'Connect your reel to a video' option for Reels.

Meta has launched Creator Management Tools, a set of tools for agencies to manage their creator talent.

Meta has unveiled over 20 AI-related updates across its family of apps— Facebook, Instagram, and WhatsApp.