Threads expanded the rollout of Custom Feeds, allowing users to create custom feeds of topics and people they want to follow.

Instagram is testing a new feature that allows users to reset the content recommendations they see across Explore, Reels, and Feed.

Instagram is removing the ability to follow hashtag

In a recent video, Instagram head Adam Mosseri confirmed that Instagram doesn’t downrank sponsored content—posts tagged with the Paid Partnership label.

Instagram announced updates for boosted posts.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Meta has introduced a new hub featuring educational resources for Threads, which include best practices, data-backed tips, and content examples for creators. 

Threads is launching an Activity Status feature that allows users to see when others are online.

Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.

Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads, Ads on Reels, and the Performance Bonus into a single initiative. Creators will be compensated for Reels, longer videos, photos, and text posts based on a performance-based payout model.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

Threads has rolled out a blue label for posts related to recent trending topics in the US. This label will also display the number of related posts. Users can click on the label to view other related posts and sort them by "Top" or "Recent."