Facebook will begin testing ads in notifications this spring. Users will see these ads labeled as “sponsored” alongside their regular notifications based on their past engagement with ads and content.

Reddit’s added a new Import feature that allows advertisers to transfer campaigns directly from Meta Ads Manager.

Meta has announced new updates to Instagram Creator Marketplace, enhancing creator discovery and brand collaborations.

Instagram is starting to test a new feature called Blend.

Meta may be launching a standalone app for Meta AI, expected in the second quarter, with a paid subscription option.

Instagram is considering launching a standalone app for Reels, according to The Information.

Facebook has updated its storage policy for Live Videos.

Instagram is testing a new down arrow button next to comments, which has been spotted by a few users and more recently, confirmed by Instagram head Adam Mosseri.

Meta has begun testing ads on Threads, allowing select brands in the US and Japan to extend their Meta ad campaigns to the platform.

While speculation continues, one thing is clear: Meta isn’t waiting around. It’s seizing the opportunity to court TikTok creators.

Meta is improving profiles and Pages on Facebook.

Meta says it will make Reels more prominent.