Meta has introduced a new hub featuring educational resources for Threads, which include best practices, data-backed tips, and content examples for creators. 

Threads is launching an Activity Status feature that allows users to see when others are online.

Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.

Facebook announced that it will roll out a new monetization program called Facebook Content Monetization Beta. This program will merge in-stream ads, Ads on Reels, and the Performance Bonus into a single initiative. Creators will be compensated for Reels, longer videos, photos, and text posts based on a performance-based payout model.

Facebook has introduced a new training policy for first-time violators of its Community Standards. Creators who breach these standards for the first time will receive a notification to complete in-app educational training about the specific policy they violated.

Threads has rolled out a blue label for posts related to recent trending topics in the US. This label will also display the number of related posts. Users can click on the label to view other related posts and sort them by "Top" or "Recent."

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

As Threads approaches its one-year anniversary (July 5th) and now has over 175 million users, Meta collaborated with Wakefield Research to delve into how users engage with the text-based app and social media overall.

Instagram is testing the display of public share counts on posts.

Since February 2024, creators and businesses using the Facebook and Instagram apps to boost their posts have been subject to an additional 30% Apple service fee due to updated App Store Guidelines, now expanded globally.

Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.