Instagram has started testing a new iteration of its Suggested Reels feature that appears between posts in the feed. Instead of the typical carousel of recommended Reels, it now displays them in a 2x2 grid format.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

Instagram is testing a feature that lets users preview their content as either a Video (Reel) or a Carousel.

Instagram head Adam Mosseri recently addressed the impact of cover photos for Reels, stating they have only a marginal effect. Responding to a user's question, Mosseri explained that covers are primarily visible in Explore or on user profiles.

Instagram had a busy week. With official product launches, new tests, and expanded experiments, it’s been a lot to keep up with. If you felt the same, you'll appreciate this post.

Instagram has launched a new feature allowing users to turn Carousel posts into Reels.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram has added two new Notes features.