Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

Instagram is testing a feature that lets users preview their content as either a Video (Reel) or a Carousel.

Instagram head Adam Mosseri recently addressed the impact of cover photos for Reels, stating they have only a marginal effect. Responding to a user's question, Mosseri explained that covers are primarily visible in Explore or on user profiles.

Instagram had a busy week. With official product launches, new tests, and expanded experiments, it’s been a lot to keep up with. If you felt the same, you'll appreciate this post.

Instagram has launched a new feature allowing users to turn Carousel posts into Reels.

Instagram has introduced several new text-based creative tools. For Reels and Stories, users now have access to expanded fonts, effects, and animations, along with a simplified text tool. For Photos and Carousels, users can now add text and layer images using stickers.

Instagram is experimenting with a new Full-Screen mode for Reels for some users.

During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram has added two new Notes features.

Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.

Instagram launched Multitrack Audio in Reels. This feature enables creators to add up to 20 songs or clips to their videos and visually align audio with elements such as text, stickers, and clips during the editing process.Creators' unique mixes will be attributed to them and can be saved and reused by others via a "Use Audio Mix" button on an Audio Page, which will also display other Reels that have used the mix.