Instagram is considering launching a standalone app for Reels, according to The Information.

In a recent video, Instagram's Adam Mosseri explained how the algorithm weighs watch time, addressing a user’s question about the “sweet spot” for watch time percentage and whether longer videos are penalized.

YouTube and Repurpose.io teamed up on a special promo to give creators access to Repurpose.io's tools.

After courting TikTok creators, Meta is doubling down with new Instagram Insights updates for Reels.

Meta says it will make Reels more prominent.

Instagram now supports Reels up to three minutes long.

Instagram has rolled out a dedicated feed of Reels showcasing content your friends have engaged with.

Instagram has added a new feature that provides users with context and insights into why certain Reels stand out.

Instagram has started testing a new iteration of its Suggested Reels feature that appears between posts in the feed. Instead of the typical carousel of recommended Reels, it now displays them in a 2x2 grid format.

Out of the Instagram Reels recommended to users in the US, 60% come from original posts, as revealed by Meta in its Q3 2024 Earnings Call.

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."