After being spotted in the wild, Instagram confirmed it is testing unskippable ads. Users who are part of the test will see an Ad Break, which features a countdown timer and requires users to view an ad before being able to continue browsing content.

Meta has recently introduced a range of new features for Reels ads in anticipation of the holiday season.

Meta has announced that it has begun rolling out its first generative AI features for ad creatives in Ads Manager, which are expected to be available to all advertisers by next year.

Instagram recently announced that it soon will be rolling out ads in the Explore feed. With ads in Explore, brands and advertisers have the opportunity to take advantage of what is relevant and trending at that time and reach new audiences.