Instagram and Spotify have announced a new integration that enables users to link their Spotify accounts to Instagram.

Threads is launching an Activity Status feature that allows users to see when others are online.

Instagram is reportedly developing a new Collage feature for Stories.

Meta has unveiled updates for its Partnership Ads, a format allowing brands to turn creator content into ads across Instagram and Facebook, with the creator's permission.

Facebook revealed a number of updates during its Facebook IRL event in Austin.

Instagram launched Best Practices, an in-app education destination for creators. This hub features guides and short-form videos that educate creators on topics such as content creation, engagement, reach, monetization, and platform guidelines.

Instagram has been spotted testing an "Add Title" feature for Reels covers.

Instagram is developing a new filter that allows users to sort Reels by "Latest" or "Most Viewed."

Meta held its annual developer event, Meta Connect 2024, this week, announcing several updates across AI, VR, and AR. Along with unveiling new devices like Meta Quest 3S, upgrades to Ray-Ban Meta Glasses, and the advanced (though not yet ready for consumers) augmented reality glasses, Orion, the company also shared updates that will be relevant to creators of all sizes, primarily around Meta AI.

Instagram head Adam Mosseri recently addressed the impact of cover photos for Reels, stating they have only a marginal effect. Responding to a user's question, Mosseri explained that covers are primarily visible in Explore or on user profiles.

Instagram had a busy week. With official product launches, new tests, and expanded experiments, it’s been a lot to keep up with. If you felt the same, you'll appreciate this post.