Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

Instagram is experimenting with Recent Highlights, showcasing Story Highlights from followed accounts between feed posts.

As Threads approaches its one-year anniversary (July 5th) and now has over 175 million users, Meta collaborated with Wakefield Research to delve into how users engage with the text-based app and social media overall.

Instagram is developing a Shared Access feature. This feature allows users to invite up to three people to manage their accounts without sharing passwords.

Since February 2024, creators and businesses using the Facebook and Instagram apps to boost their posts have been subject to an additional 30% Apple service fee due to updated App Store Guidelines, now expanded globally.

Instagram has introduced Close Friends on Instagram Live, allowing users to privately broadcast live only to those on their Close Friends list. In addition, up to three people can co-broadcast.

Instagram now allows users to add music to their Carousel posts that include videos. Previously, users could only add music to Carousels composed of photos. When music is added, the sound from the video(s) is muted.

Instagram has begun encouraging users to share their posts with friends. After publishing a post, some users have received a notification saying, "Want to send it directly to friends?" along with a Send button.

Instagram has added a new way to reorder photos and videos in Carousel posts.

Instagram has expanded its 'Open to Collaborating' feature to more creators. With this, creators can toggle on an 'Open to Collaborating' option in the Professional Dashboard to discover other creators interested in working together.

Instagram is testing a 'Prompt' option for Feed posts and Reels.

After being spotted in the wild, Instagram confirmed it is testing unskippable ads. Users who are part of the test will see an Ad Break, which features a countdown timer and requires users to view an ad before being able to continue browsing content.