Meta Highlights Ways Creators & Small Businesses Can Avoid Apple’s 30% Fee on Boosting Posts

Instagram / Boosting Posts

Since February 2024, creators and businesses using the Facebook and Instagram apps to boost their posts have been subject to an additional 30% Apple service fee due to updated App Store Guidelines, now expanded globally.

In response, Meta has shared ways for creators and businesses to avoid this fee. They can boost posts directly from Facebook.com and Instagram.com on desktop and mobile browsers. Alternatively, prepaying funds on desktop or mobile browsers also allows them to boost posts without incurring additional fees, regardless of when the boosting takes place.

Why It Matters: Some creators have recently discovered the added fee when boosting their Facebook and Instagram posts within the apps, leading to disappointment. Boosting is valuable for creators to expand their audience, particularly those less familiar with Ads Manager.

Benefits For Creators, Benefits For Meta: Meta's initiative to offer alternatives to avoid fees is notable. It not only provides creators with cost-effective ways to continue boosting their content but also serves as a strategic move for Meta to mitigate the impact of these fees on its advertising business.