Instagram is Developing a Shared Access Feature to Enable Users to Share Their Account Access

Alessandro Paluzzi / Shared Access

Instagram is developing a Shared Access feature. This feature allows users to invite up to three people to manage their accounts without sharing passwords. Those with access can post content, manage messages, and perform other tasks. However, they cannot delete the account or change the username and password. Users maintain full control over access permissions and can revoke access at any time. They can also monitor all actions taken.

Why It Matters: Many creators depend on support from various sources, such as virtual assistants, talent managers, and dedicated teams. This feature simplifies the process for creators to give account access to others, while ensuring oversight to prevent misuse.

Supporting Creators Also Means Supporting Their Teams: Meta, TikTok, and YouTube have recently enhanced their toolsets to support creators and their teams with Meta’s Creator Management Tool, TikTok’s Talent Manager Portal, and YouTube’s Channel Permissions. These developments recognize that the creator experience also extends to those who are helping them.