Instagram Introduces Close Friends on Instagram Live for Private Live Streaming

Instagram has introduced Close Friends on Instagram Live, allowing users to privately broadcast live only to those on their Close Friends list. In addition, up to three people can co-broadcast.

Why It Matters: Adding Close Friends to live streams marks Instagram's newest endeavor to nurture private and intimate connections. This can be used for various purposes, from catching up with friends and planning trips to simply hanging out. It also provides opportunities for creators and brands, such as offering their most devoted followers exclusive Q&A sessions and sneak peeks at forthcoming content or product lines.