Instagram has launched a test of Trial Reels, allowing creators to share a Reel with only non-followers.

Instagram is now flagging Reels that are ineligible for Partnership Ads. When creators share a Reel and toggle on the 'Allow brand partner to boost' option, but it contains an element that makes it ineligible for ads, Instagram prompts creators users to make edits before sharing the Reel.

Instagram has added a feature that enables users to share a carousel of photos in different sizes. During the editing process, users can click on a resize icon that offers three options: Original, Portrait (or Horizontal, depending on the first photo's ratio), and Square.

The Original option keeps the photos in their original sizes. The Portrait (or Horizontal) option resizes all photos to either portrait or horizontal format. The Square option resizes all photos to square format. After selecting an option, users can preview how each photo will appear when published.

Threads rolled out an updated desktop experience, allowing users to pin columns for different feeds such as For You, Following, Liked or Saved Posts, Activity, and other user profiles.

In a recent video, Instagram explained how users can post videos longer than 90 seconds.

In a recent Q&A, Instagram head Adam Mosseri shared that the send rate (how often a Reel is shared) is more important than watch time and like/comment counts for the overall reach of a post. He says this because it aligns with Instagram’s goal to help people discover content they want to share with friends.

Instagram announced upcoming changes to its ranking system aimed at providing smaller, original content creators with an equal playing field alongside creators who have larger followings, content aggregators, and accounts dedicated to reposting other creators' content.

Meta announced several AI-powered tools at IAB NewFronts 2024, including a new tool to predict which organic branded content will perform best as Partnership Ads.

Instagram introduced a range of new Subscription features.

Instagram is phasing out Flipside, its 'Finsta' feature.

Threads is currently testing post-archiving. Users have the option to manually archive individual posts or set them to automatically archive after a certain period.