LinkedIn has added a 'Subscribe to Newsletter' call-to-action (CTA) option for Custom Buttons.

In a recent post on its LinkedIn Guide for Creating account, LinkedIn stated that commenting once a week can triple users' profile views.

Previously, there wasn’t a specific designation for the viewers that showed up under 'Influencer on LinkedIn.' However, this week, when I visited my profile visitors with this filtering option, these visitors now have a designation such as ‘Top Voice’ or ‘senior leader.’

LinkedIn has introduced two new advertising solutions: LinkedIn CTV Ads and LinkedIn Live Event Ads, aimed at helping advertisers connect with key B2B audiences.

LinkedIn has introduced messaging for Pages. When organizations enable this feature, users can message their Pages via a button at the top of the Page.

LinkedIn is beta-testing a dedicated short-form video experience. This includes a new video tab in the app's navigation bar, which moves the Post tab next to the search bar. Tapping on the Video tab directs users to a vertical, full-screen feed of short-form videos. Like other short-form video experiences, there are buttons to like, comment and share the videos on the right side. Users can also click ‘See More’ to view the post caption.

LinkedIn has expanded the capabilities of its Thought Leader Ads.

LinkedIn is introducing a new feature called 'Other Similar Profiles,' replacing the 'People Also Viewed' feature.

LinkedIn has expanded the functionality of its AI Writing Assistant to include direct messages.

LinkedIn has announced a series of updates to Creator Mode set to roll out in the coming months.

LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation.

Now, LinkedIn is stepping back from 'creators.’