LinkedIn Is Opening Access To Tools Previously Only Available in Creator Mode
LinkedIn has announced a series of updates to Creator Mode set to roll out in the coming months. These updates will include:
Removing the on/off setting for Creator Mode and granting all members access to tools that were previously only available when Creator Mode was toggled on.
Removing profile hashtags.
Moving the About section to the top of profiles.
Introducing the ability to choose between a Follow or Connect button.
Why It Matters: These changes reflect the platform's recent shift away from an exclusive focus on 'creators' and toward appealing to a broader group of people. By making previously Creator Mode-exclusive tools available to all members, anyone, specifically those who don't identify as creators, can now leverage them to pursue their goals on the platform.
Similarly, the option to choose between Connect or Follow acknowledges that while growing a following is a common goal on social media, it may not align with everyone's objectives on LinkedIn. For some, expanding their network through connections holds greater significance, making the Connect button more valuable.
The removal of profile hashtags and the increased prominence of the About section indicate that hashtags will play a lesser role in discovery across the platform, while the About section grows in importance.
