LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads
LinkedIn has introduced two new advertising solutions: LinkedIn CTV Ads and LinkedIn Live Event Ads, aimed at helping advertisers connect with key B2B audiences.
LinkedIn Introduces Messaging for Pages
LinkedIn has introduced messaging for Pages. When organizations enable this feature, users can message their Pages via a button at the top of the Page.
LinkedIn Is Testing A New Dedicated Video Tab for Short-Form Videos
LinkedIn is beta-testing a dedicated short-form video experience. This includes a new video tab in the app's navigation bar, which moves the Post tab next to the search bar. Tapping on the Video tab directs users to a vertical, full-screen feed of short-form videos. Like other short-form video experiences, there are buttons to like, comment and share the videos on the right side. Users can also click ‘See More’ to view the post caption.
LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts
LinkedIn has expanded the capabilities of its Thought Leader Ads.
LinkedIn Is Replacing The ‘People Also Viewed’ Feature With ‘Other Similar Profiles’
LinkedIn is introducing a new feature called 'Other Similar Profiles,' replacing the 'People Also Viewed' feature.
LinkedIn Helps Premium Members Draft Initial Messages With Its AI Writing Assistant
LinkedIn has expanded the functionality of its AI Writing Assistant to include direct messages.
LinkedIn Is Opening Access To Tools Previously Only Available in Creator Mode
LinkedIn has announced a series of updates to Creator Mode set to roll out in the coming months.
LinkedIn Launches Sponsored Articles for B2B Marketers To Promote Native LinkedIn Articles
LinkedIn has introduced a new ad format called Sponsored Articles, which allows Company Pages to promote LinkedIn articles for various objectives such as awareness, engagement, and lead generation.
Why LinkedIn is Pivoting from 'Creators' After Going All In
Now, LinkedIn is stepping back from 'creators.’
LinkedIn Makes Timestamps on Posts Less Visible
LinkedIn relocated the timestamp on posts.
LinkedIn Rolls Out Microsoft Designer For Creators To Generate Header Images for Articles and Newsletters
LinkedIn has rolled out a Microsoft Designer integration for Articles and Newsletters.
LinkedIn Starts Testing A Short-Form Video Experience With Daily for LinkedIn Learning
LinkedIn announced Daily—a personalized, immersive, short-form video experience designed to help people learn from LinkedIn instructors and experts on a daily basis.