LinkedIn Makes Timestamps on Posts Less Visible
Why It Matters: User interface (UI) changes like this are fairly common for social media platforms. Yet, this may be an indicator of LinkedIn’s priorities when it comes to content. By making the timestamp on posts less visible, it suggests that LinkedIn is focused on surfacing more evergreen content to users, aligning with previous changes to LinkedIn’s algorithm.
For those trying to maximize their visibility, experimenting with more evergreen content may be the way to go. In the case of sharing time-sensitive content such as breaking news, one strategy could be to avoid using language related to specific times (e.g., today) or updating those posts after a while so that they are more evergreen in nature.
