YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

YouTube has expanded its Paid Promotional label.

YouTube is expanding the YouTube Shopping affiliate program to India in partnership with with Flipkart, one of the country’s leading e-commerce marketplaces, and Myntra, a popular fashion, beauty, and lifestyle platform.

YouTube is testing a more prominent 'Save' button for Shorts with a small group of mobile viewers.

YouTube has rolled out the ability to search directly from comments on long-form videos and Shorts.

YouTube announced a batch of updates for Shorts, its short-form video experience. These updates include longer Shorts, a streamlined player, templates, and more.

YouTube announced the development of AI detection and control tools for creators, artists, actors, musicians, and athletes.

YouTube has rolled out updates for customizing Shorts thumbnails.

YouTube has expanded access to its Courses feature, introduced in 2022, which allows creators to offer both free and paid learning programs via playlists. These playlists now display a special course badge on the Watch and Playlist pages, in search results, and other discovery areas.

YouTube is experimenting with new content discovery experiences on the Watch Page and in Shorts. Viewers in this test may encounter various video formats in different experiences, such as long-form videos appearing in the Shorts feed or new feeds dedicated to long-form content.

YouTube is expanding its partnership with Shopify, allowing eligible Shopify Plus and Advanced merchants in the US to join YouTube Shopping’s affiliate program. Merchants can sign up through the Google and YouTube app on Shopify and manage their programs via Google Merchant Center.