YouTube Experiments With Displaying Long-Form Videos In the Shorts Feed

YouTubeYouTube ShortsGoogle
Written By Lindsey Gamble

YouTube

YouTube is experimenting with new content discovery experiences on the Watch Page and in Shorts. Viewers in this test may encounter various video formats in different experiences, such as long-form videos appearing in the Shorts feed or new feeds dedicated to long-form content.

Why It Matters: This aims to expose viewers to a wider range of creators, formats, and video lengths. By integrating long-form videos into the Shorts feed—which garners over 70 billion views daily—YouTube can introduce viewers to content they might not typically engage with, like long-form videos. With videos still eligible for recommendations across the platform, creators have new opportunities to reach more viewers.

This move comes after YouTube added live streams to the Shorts feed, reflecting a growing trend of mixing content formats across traditionally single-format feeds, similar to Instagram's integration of Carousels in the Reels tab.

Lindsey Gamble http://www.lindsey-gamble.com
Previous

Threads Rolls Out Custom Feeds for a More Personalized Content Experience
Next

YouTube Expands Its Shopping Affiliate Program to Shopify Merchants