YouTube Developing AI Detection and Control Tools for Creators

YouTube

YouTube announced the development of AI detection and control tools for creators, artists, actors, musicians, and athletes. Using its existing Content ID system, YouTube will allow its partners to detect and manage AI-generated content that simulates their voices. It’s also developing technology for creators to detect and manage AI-generated content that uses their faces. Additionally, YouTube plans to give creators the ability to control how third parties use their content, though specifics have not been shared yet.

Why It Matters: YouTube has been proactive in addressing AI's impact on creators. By expanding its successful Content ID system to include AI, YouTube aims to tackle issues like deepfakes and eventually provide licensing options for third-party use of creator content. These tools will be welcomed by creators, especially as reports of companies like OpenAI, Apple, and Nvidia, scraping content—thus violating YouTube's Terms of Service—continue to rise.