YouTube Expands Its Shopping Affiliate Program to Shopify Merchants

YouTube / Shopify Partnership

YouTube is expanding its partnership with Shopify, allowing eligible Shopify Plus and Advanced merchants in the US to join YouTube Shopping’s affiliate program. Merchants can sign up through the Google and YouTube app on Shopify and manage their programs via Google Merchant Center.

Why It Matters: Shopify merchants can now collaborate with verified creators to showcase their products and reach new audiences, paying only commissions when sales are generated. Creators gain access to a vast array of new products from various brands, which they can feature in their videos and live streams, with the potential to earn commission-based revenue.

With over 30 billion hours of shopping-related videos watched in 2023, YouTube’s recent enhancements to its Shopping program, such as easier product tagging and a Chrome extension, are likely to drive more shopping content on the platform. While it’s still evolving, YouTube is positioning itself to better compete with TikTok, which has been focused on strengthening TikTok Shop.