TikTok is expanding its STEM feed to all users in the U.S., U.K., and Ireland.

TikTok introduced Search Ads Campaign, a new feature in TikTok Ads Manager that enables advertisers to serve keyword-based ads on the platform’s search results page.

TikTok is expanding its updated Subscription feature to more eligible creators in select regions.

TikTok has launched a ‘Manage Topics’ feature, allowing users to customize the content in their For You feed.

TikTok has introduced a new Group Chat feature, allowing users aged 16 and above to create groups of up to 32 people for messaging and sharing videos.

TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

TikTok has rolled out Voice Search to more users.

TikTok has updated its sorting options on desktop, allowing users to sort posts on a TikTok account by "Popular," in addition to the existing "Latest" and "Oldest" options.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives.

TikTok has rolled out support for image search for some users in the United States and Southeast Asia. Those with access can take or upload a photo to find similar products in TikTok Shop.

TikTok has been implementing mid-roll ads. While watching longer videos, over a minute, some users are being served ads during the videos, typically towards the end. In these cases, a pop-up appears at the top right of the video with a countdown for the ad to start. The ad then starts playing with the option for users to skip it. After skipping or letting the ad play through, the video continues.