TikTok Adds More Customization Options For its Donation Feature

TikTok / Donations

TikTok updated its Donation feature. When users choose a nonprofit they want to support, they can personalize their fundraiser by giving it a custom name, setting a goal amount, adding a cover photo, and including a reason for supporting the organization. They can then share it as a sticker in their videos, posts, and LIVEs, allowing viewers to click and donate to the cause.

Why It Matters: TikTok builds upon the initial Donation stickers launched in 2020 by introducing more customization, giving users the ability to personalize fundraisers in a way that drives support and reflects what the nonprofit means to them.

This update comes at the perfect time, aligning with the recently passed Giving Tuesday and the overall holiday season, when people are often looking to support causes they care about.