Area 120, Google’s in-house incubator, launches a new social media networking app called Shoelace. The mobile app aims to bring people together through their shared interests, offline and in-person.

TikTok is currently testing a new ad offering with Kroger called ‘Hashtag Challenge Plus’ that features a new in-app shopping feature  to drive clicks and purchases. 

Facebook is bringing Instagram and IGTV to Facebook Creator Studio. Along with content management and analytic tools, creators with an Instagram business account will have the ability to schedule Instagram and IGTV posts for future dates and times.

TikTok and GIPHY recently announced a new partnership that brings GIF integration to the ByteDance owned social media platform.

SoundCloud gives creators the ability to edit their mobile profiles in the SoundCloud iOS app.

Pinterest recently announced a new search experience that includes a collection of exercises and resources for users who are in distressed.

Amazon’s Audible recently announced ‘Audible Captions,’ a new feature that will let subscribers read captions while they listen to audiobooks. The feature is scheduled to be available in September for both iOS and Android devices.

Instagram recently announced the addition of a new Chat sticker, which allows users to easily start a conversation with a group of their friends in Direct Messages.

Instagram recently announced that it soon will be rolling out ads in the Explore feed. With ads in Explore, brands and advertisers have the opportunity to take advantage of what is relevant and trending at that time and reach new audiences.

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

Netflix is currently testing a content discovery news feed called Extras that aggregates trailers, photos, and alerts for movies and TV shows.

Popular music streaming service, Spotify, is currently testing Storyline, an Instagram Stories-like feature that enables artists to tell the story behind their music using text, lyrics or images in the Stories content format.