YouTube Empowers Creators to Share Video Performance and Grant Ad Permissions to Brands with Video Linking
YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.
Instagram Shifts to Views as the Primary Metric: Implications for Creators, Brands & Influencer Marketing
Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.
LinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts
LinkedIn has expanded the capabilities of its Thought Leader Ads.
Solo Stove Announces Inaugural Brand Ambassador Team After Viral Snoop Dogg Campaign
Solo Stove has announced its inaugural Brand Ambassador team, aimed at 'connecting audiences to Solo Stove's passion for fire, cooking, and unforgettable moments.'
Allure Announces the Allure Creators Network: A Curated Group of Creators That Are an Extension of the Beauty Magazine’s Writers and Experts
Allure has announced the Allure Creators Network, a curated group of beauty creators that includes digital-native creators, beauty journalists, beauty professionals, and more, all of whom will receive Allure credentialing.
Creator Economy 2024 Predictions & 2023 Trends
I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.
Semrush Social Unveils 2024 Social Media Trends in New Report: The Vision of a New Social Era
As the new year approaches, the pressure is on to perfect those 2024 strategies—for yourself, your clients, and the brands you're championing. The key to success? Staying one step ahead of the trends that will shape the months to come.
Kohl’s Launches The Influencer Shop, A Collection of Creator Storefronts
Kohl's has launched "The Influencer Shop," a collection of creator storefronts featuring influencers such as Dani Schaffer, Gerald Fluellen, Candace Smith, and Liz Webber.
LinkedIn Adds A Brand Partnership Search to Discover Posts Created by Creators on Behalf of Brands
LinkedIn has introduced a new feature, Brand Partnerships Search, which allows users to search for posts by LinkedIn creators who have been tagged with the Brand Partnership Label.
Why Influencer Marketing Spending Is on the Rise
Influencer marketing spending is surpassing ad revenue growth on major social media platforms, according to a new report from Insider Intelligence.
Mexico’s PROFECO Publishes Advertising Guide for Influencers to Ensure Compliance with Advertising Regulations
The Federal Consumer Protection Office (PROFECO), a government body in Mexico, has published the Influencers Advertising Guide.
Amazon Faces Creator Backlash Over $25 Video Incentives for Inspire
The e-commerce giant is offering creators $25—provided they meet certain qualifications—to create shoppable videos for Inspire, its TikTok-like shopping feed.