Allure Announces the Allure Creators Network: A Curated Group of Creators That Are an Extension of the Beauty Magazine’s Writers and Experts

Allure

Allure has announced the Allure Creators Network, a curated group of beauty creators that includes digital-native creators, beauty journalists, beauty professionals, and more, all of whom will receive Allure credentialing. Featured creators such as Lauren Caruso, Essence Gant, Kayla Greaves, Stephanie Montes, Wendy Sy, and others make up this network.

The beauty magazine assures its readers that they can trust the content produced by this group as thoroughly and trustworthily as any content published on their website and social networks.

Why It Matters: Allure is joining a growing list of brands launching their own creator programs and networks.

For Allure, the creator network serves as an extension of its writers and experts, combining traditional methods of creating and distributing content with today's preferred resources—digital content creators. By vetting and curating this group, Allure endorses creators who will represent the brand similarly to its in-house talent while also leveraging emerging voices in the beauty space that can reach and resonate with existing and new audiences.