I break down eight key trends from this year, covering the evolution of the definition of a creator, the integration of AI across social media, tightened regulations for influencer marketing, and much more. I also dive into three of my predictions and big bets for 2024, including which social media platform will play a bigger role in influencer marketing.

In 2023, my big bets are LinkedIn becoming a bigger platform for creators, more companies hiring creators as full-time employees, and generative AI disrupting the creator economy.