Lindsey Gamble 1/16/24 Lindsey Gamble 1/16/24

Walmart Recreates The In-Person Shopping Experience with AR Feature Shop With Friends

Walmart has introduced a new AR feature called Shop with Friends.

Lindsey Gamble 11/20/23 Lindsey Gamble 11/20/23

TikTok Rolls Out an In-App Effect Editor for AR Effects Creation

TikTok has rolled out an in-app effect editor.

Lindsey Gamble 4/2/23 Lindsey Gamble 4/2/23

TikTok Launches Branded Effects to Help Brands Connect with AR Creators

TikTok launched Branded Effects, a new feature that allows brands to partner with creators to create custom AR effects.

Lindsey Gamble 4/19/22 Lindsey Gamble 4/19/22

TikTok Opens Up Its AR Creation Platform To All Creators

TikTok officially launched its AR platform Effect House, allowing all creators to create and publish their own AR camera effects on the app.

Lindsey Gamble 1/23/21 Lindsey Gamble 1/23/21

Pinterest Deepens Its AR Capabilities With A New AR Try On Feature For Eyeshadow

Pinterest launches a new AR Try On feature for eyeshadow that allows users to try on products from over 4,000 brands, including Lancome, YSL, Urban Decay, and NYX Cosmetics.

Lindsey Gamble 6/21/19 Lindsey Gamble 6/21/19

Google Brings AR To YouTube With ‘AR Beauty-Try-On’ Feature That Lets Viewers Virtually Try On Makeup

Google recently announced the launch of AR Beauty-Try-On, a new feature on YouTube that uses machine learning and AR technology to let viewers virtually try on makeup as they watch tutorials and reviews by YouTube influencers and creators.

Lindsey Gamble 7/11/18 Lindsey Gamble 7/11/18

Facebook To Start Testing Augmented Reality Ads In The News Feed, Allowing Users To Virtually Interact With Products

During a recent New York event for media, Facebook announced that it will begin to test augmented reality ads in the News Feed.