Walmart Recreates The In-Person Shopping Experience with AR Feature Shop With Friends

Walmart

Walmart has introduced a new AR feature called Shop with Friends. Currently, in beta, it enables shoppers to virtually try on outfits and seek feedback from their friends.

Shoppers start by indicating their size and height. This input aids Walmart in pinpointing models that closely align with their measurements. Following this, shoppers can dress the model in various looks and easily share these stylized options with friends through text, email, and other communication channels.

Why It Matters: Walmart is elevating virtual shopping by making it more personalized and social. Offering shoppers the ability to choose models relevant to their height and size ensures a more accurate representation of how outfits may fit. Moreover, the option to share these virtual fittings with others creates opportunities for valuable feedback. Collectively, these features emulate in-person shopping experiences with friends.

Walmart could eventually build on this by empowering shoppers to use a virtual version of themselves to try on fashion finds. This not only adds more personalization but could also serve as a way for Walmart to encourage user-generated content, such as shoppers sharing avatars of themselves in their favorite fashion finds.