This fall, top creators will have a unique opportunity to pitch directly to brands at the inaugural Creator Upfronts in Los Angeles, hosted by Forbes in partnership with Walmart Creator on October 28th and 29th.

Walmart has introduced a new AR feature called Shop with Friends.

Here's a glimpse of how Amazon has been preparing creators for Prime Day.

Walmart announced the beta launch of Walmart Creator, its brand-new creator platform.

It recently filed trademarks for Walmart Creator and Walmart Creator Collective, which will provide social media consulting and “the promotion of goods and services of others through influencers.”