TikTok Launches Branded Effects to Help Brands Connect with AR Creators

Source: TikTok

TikTok launched Branded Effects, a new feature that allows brands to partner with creators to create custom AR effects. The feature expands on last year's launch of the Effect House, an AR platform that provides creators with tools to create AR effects. Branded Effects are customizable and can include specific branded elements such as logos and calls-to-action to fit specific campaign needs. Brands can also boost Branded Effects to a wider audience through paid media.

Source: TikTok

Branded Effects provide brands with the opportunity to connect with their audience in an engaging and interactive way. From virtual try-ons to mini-games, brands can turn attention into deep engagement. They also help to foster user-generated content (UGC), which can drive incremental reach and awareness, thus supporting TikTok's community-driven platform. Additionally, Branded Effects provide new monetization opportunities for creators.

AR has become increasingly appealing to brand marketers who are looking to increase engagement among audiences and guide consumers through the shopping journey. Along with TikTok, Snapchat, and Meta have also been investing in AR features. Snapchat's Snap Lens Creator Marketplace allows brands to partner with creators to create custom Lenses, while Meta Sparks Studio provides creators with tools to create immersive AR experiences.