Canva Introduces A New Suite Of AI-Powered Tools with Magic Studio
Canva
Canva has introduced Magic Studio, a comprehensive suite of nearly a dozen AI-powered tools. Here are some notable ones:
Magic Design for Video: Upload images and videos and provide a prompt for their desired video type to generate a video with audio.
Magic Grab: Select and separate the main subject of a photo, creating an editable element that can be resized and customized with text, stickers, and more.
Magic Expand: Correct framing issues, expand zoomed-in images, and convert vertical shots into horizontal ones.
Magic Edit: Add, replace, or edit an image using a brief written prompt.
In addition to its creative tools, Canva also provides Canva Shield, offering brands data control options, privacy settings, and role-based permissions for Magic Design access. Eligible enterprise customers also receive support for addressing intellectual property claims related to Magic Studio content.
Canva Creators have the option to decide whether their designs can be used to train Canva's AI models. Those who grant consent to use their content for this purpose become part of The Creator Compensation Program, sharing in the distribution of $200 million in content and AI royalties.
Why it Matters: Design tools are gaining significant power through AI integration. Adobe's Firefly has been making headlines for months. Canva, with its similar capabilities added to its already robust design tools, intensifies the competition between the two. ByteDance's CapCut is also encroaching into Canva and Adobe's territory.
As AI tools become more accessible and easier to integrate, most apps are likely to offer similar capabilities, making it challenging for users to choose. Initiatives like Canva Shield and The Creator Compensation Program will help differentiate.
