Pinterest Is Returning to Coachella with a Collage-Inspired Installation for Attendees
Pinterest is making its second appearance at Coachella through another partnership with the festival. This year’s collaboration includes a breakdown of the top beauty and fashion trends for Coachella based on user search data and features an interactive, Collage-inspired live installation where attendees can "remix" their look with help from stylists. Additionally, Pinterest launched a new Pop Culture profile that will serve as a hub for festival fashion and beauty inspiration.
Why It Matters: Returning to Coachella is another way for Pinterest to connect with Gen Z, its fastest-growing demographic. The installation also reinforces Pinterest’s ability to bridge the digital and physical worlds, allowing festival-goers to experiment with their style in real life, much like they would using the Collages feature on the platform. Another example of this is its recent collaboration with Primark, which delivered a new spring home collection inspired by Pinterest search data.
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