Fresh off surpassing 70 million users, Linktree is rolling out several new features to help creators monetize:

Pinterest launched a new experimental notification across Canada and the U.S. to help students stay focused during school hours.

After teasing it at the start of the year and dropping a few sneak peeks along the way, Instagram’s video editing app Edits has officially launched and is available to download on iOS and Android.

The creator economy is full of contradictions: it's worth hundreds of billions of dollars with immense potential, yet creators continue to build careers on platforms that benefit far more from their content than they do.

But 2025 is showing signs of a bigger shift. A new report from Kajabi, The State of Creator Commerce, offers an in-depth look at the evolution happening right now.

TikTok is giving advertisers more control over where their ads appear with two new tools in its Safety Suite: the Video Exclusion List and the Profile Feed Exclusion List.

YouTube is looking for creators to participate in upcoming research studies. It's currently seeking live streamers, podcasters, Shorts creators, and participants in the YouTube Shopping affiliate program, especially those who speak English, Japanese, or Indonesian.

Instagram is now showing view counts for both posts and Reels on the grid to more users.

TikTok has announced it's testing FootNotes, a new feature designed to give users more context about content on the platform.

YouTube is expanding automatic location tagging to travel and restaurant-related Shorts.

Instagram is testing new Reels filters: “Latest” and “Most Viewed.”

Instagram head Adam Mosseri joined Brock Johnson on the Build Your Tribe podcast for a 50-minute conversation covering platform priorities, algorithm changes, and what’s next. While some of the topics have been addressed in Mosseri’s AMAs, this interview offers fresh context.

Best Buy announced the Best Buy Creator Program, giving creators, regardless of follower count, a way to partner with the brand and drive product discovery through Best Buy storefronts.