Best Buy Launches the Best Buy Creator Program with Shoppable Storefronts

Best Buy

Best Buy announced the Best Buy Creator Program, giving creators, regardless of follower count, a way to partner with the brand and drive product discovery through Best Buy storefronts.

Participants can curate collections, earn commissions, and track performance. Some will also get access to brand campaigns and placement across Best Buy’s digital channels. Early creators in the program include Linus Sebastian (Linus Tech Tips), Jenna Ezarik, and Judner Aura (UrAvgConsumer).

Why It Matters: Best Buy is following in the footsteps of retailers like Amazon and Walmart by building creator-powered shopping experiences. By surfacing creator recommendations directly on its website, Best Buy adds credibility and relevance at the exact moment of purchase.

Looking Ahead: With electronics prices expected to rise due to tariffs, the program’s initial momentum may be tested. Still, bringing creators into the fold in a more meaningful way was overdue and can help further accelerate its online sales.