Spotify announced the Spotify Partner Program.

YouTube launched a beta test of creator-initiated video linking for creators in the YouTube Partner Program with at least 4,000 subscribers.

YouTube has expanded its Paid Promotional label.

YouTube is expanding the YouTube Shopping affiliate program to India in partnership with with Flipkart, one of the country’s leading e-commerce marketplaces, and Myntra, a popular fashion, beauty, and lifestyle platform.

YouTube announced a bundle of updates across its web, mobile, and TV experiences.

YouTube is testing a more prominent 'Save' button for Shorts with a small group of mobile viewers.

YouTube has rolled out the ability to search directly from comments on long-form videos and Shorts.

YouTube announced a batch of updates for Shorts, its short-form video experience. These updates include longer Shorts, a streamlined player, templates, and more.

YouTube has introduced a new objective for its Promotions, allowing creators to drive website traffic.

YouTube has now rolled out its "Add Yours" sticker for Shorts to all creators, following a successful test phase.

YouTube announced the development of AI detection and control tools for creators, artists, actors, musicians, and athletes.