YouTube Rolls Out "Add Yours" Sticker for Shorts to All Creators

YouTube / 'Add Yours' Sticker

YouTube has now rolled out its "Add Yours" sticker for Shorts to all creators, following a successful test phase. After recording or uploading a Short, creators can add the sticker and enter a prompt to encourage viewers to respond with their own Shorts. Viewers can tap the "Add Yours" button on the video to add their own video or tap the sticker to view others' responses.

Why It Matters: Inspired by Instagram's "Add Yours" sticker, this feature offers creators a way to co-create with viewers. By allowing viewers to respond with their own content, it can lead to more challenges and trend-focused content across YouTube, similar to what’s seen on Instagram and TikTok.

In related news, Instagram has updated its "Add Yours" sticker with a dedicated section for "Add Yours" templates. These templates are categorized as Trending and International Hits, making it easier for creators to find and use them.