YouTube Adds Website-Focused Objective for Promotions

YouTube / Website Visits Promotions 

YouTube has introduced a new objective for its Promotions, allowing creators to drive website traffic. Previously limited to engagement and video views, this new objective enables creators to promote their videos as ads specifically aimed at increasing website visits. These promoted videos can appear across Shorts, in-feed, and skippable in-stream ads, all marked with a "Sponsored" label.

Why It Matters: This new objective is valuable for creators who have websites where they sell products or services. It provides a direct way for them to increase traffic for their owned destinations, which can help convert their viewers into customers.

YouTube is also actively encouraging creators to Promotions. It recently added a creator-facing “Promote this Short" CTA button, which directs creators to the ad campaign workflow, similar to Instagram’s "Boost Post" button.