During Meta's Q2 earnings call, CFO Susan Li mentioned that over 50 percent of recommendations for Reels in the US are now from original posts.

Instagram is testing a new profile display format, with some users’ posts appearing as rectangles rather than squares on their grid.

Instagram has added two new Notes features.

Instagram has announced a big change to Insights: Views will now be the primary metric across all formats—photos, Carousels (which can now be up to 20 photos or videos), Reels, Stories, and Live. This update will apply to both organic and boosted posts featuring these formats.

You've likely heard phrases like 'sends per reach' or 'send rate' if you’ve been paying attention to Instagram recently. Adam Mosseri, Instagram's head, has been discussing this metric more frequently. If you’re unfamiliar with it, it's the rate at which people see your content and share it via direct messages (DMs).

Meta updated its AI label to ‘AI Info’ from ‘Made With AI’ following feedback and frustration from creators. This change addresses concerns, especially among photographers, who found their posts labeled 'Made With AI' when using basic editing tools, due to Meta’s adoption of industry standards like C2PA to identify AI usage.

Instagram is experimenting with Recent Highlights, showcasing Story Highlights from followed accounts between feed posts.

As Threads approaches its one-year anniversary (July 5th) and now has over 175 million users, Meta collaborated with Wakefield Research to delve into how users engage with the text-based app and social media overall.

Instagram is testing the display of public share counts on posts.

Instagram is developing a Shared Access feature. This feature allows users to invite up to three people to manage their accounts without sharing passwords.

Since February 2024, creators and businesses using the Facebook and Instagram apps to boost their posts have been subject to an additional 30% Apple service fee due to updated App Store Guidelines, now expanded globally.