TikTok introduced TikTok Spotlight, a new solution for movie and TV studios. TikTok will identify and link relevant videos from creators—using hashtags, keywords, visual matching technology, and video performance—to dedicated landing pages for new movies and TV shows.

TikTok has rolled out Voice Search to more users.

TikTok has updated its sorting options on desktop, allowing users to sort posts on a TikTok account by "Popular," in addition to the existing "Latest" and "Oldest" options.

After several months of testing, TikTok has announced Symphony Digital Avatars, which are generative AI avatars of real people.

TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives.

TikTok has rolled out support for image search for some users in the United States and Southeast Asia. Those with access can take or upload a photo to find similar products in TikTok Shop.

TikTok has been implementing mid-roll ads. While watching longer videos, over a minute, some users are being served ads during the videos, typically towards the end. In these cases, a pop-up appears at the top right of the video with a countdown for the ad to start. The ad then starts playing with the option for users to skip it. After skipping or letting the ad play through, the video continues.

TikTok is currently testing a Collaborations feature similar to Instagram's Collabs.

TikTok has launched TikTok Notes, its photo and text app, in Canada and Australia.

TikTok has updated its Community Guidelines for creators, which will take effect in May.

TikTok will soon launch a new app for photo posts called TikTok Notes, according to notifications users are receiving

Last summer, TikTok introduced Sounds for Business, a collection of custom sounds tailored for business use in content creation. Building on this, TikTok has now unveiled 'Voice Clips,' comprising 18 custom voiceover audio templates crafted by creators Anania, Matt Buechele, Devin Halbal, Good Children, Sani Sisters, and Very Gay Paint.