TikTok Launches TikTok Notes, Its Photo and Text App in Select Regions

TikTok

TikTok has launched TikTok Notes, its photo and text app, in Canada and Australia. It describes it as 'a lifestyle platform that offers informative photo-text content about people’s lives, where individuals share their travel tips and daily recipes.'

The app is relatively basic, with key features including the ability for users to link their TikTok account to TikTok Notes to navigate between the apps, filter between 'For You' and 'Following' tabs, and search for content using keywords. Users can upload up to 34 photos, write up to 4,000 characters, and include a headline in their posts.

Why It Matters: TikTok Notes gives TikTok a direct competitor to Instagram, and it also resembles Pinterest. It provides an experience focused on photos and captions, akin to Instagram's early days, which will attract creators and users nostalgic for that era. With social media apps becoming increasingly bloated over the years with various content formats and features, TikTok is embracing simplicity with its new app while trying to gain market share with photo-first creators.