TikTok Expands Access to Voice Search

TikTok / Voice Search

TikTok has rolled out Voice Search to more users. Those with access can now tap a microphone icon in search, choose from over a dozen languages, and speak their query. TikTok will then convert the voice input into text and display related videos.

Why It Matters: As a go-to search engine for younger audiences like Gen Z, Voice Search enhances TikTok’s search capabilities by offering an alternative way for users to find and discover content. Voice search is especially convenient for those on the go or looking for quick answers and local content (e.g., the best restaurants in Boston).

Helping to Surface More Actionable Content: Voice searches are typically more conversational, which can lead users to seek out actionable content like how-tos and tutorials. In contrast, typed searches are often more direct. With TikTok’s focus on actionable content through longer videos and photo carousels, this search method can help users connect with this type of content more effectively—a benefit for creators and brands creating such content.