TikTok Adds New "Popular" Sorting Option on Desktop

TikTok / Popular Sorting Option

TikTok has updated its sorting options on desktop, allowing users to sort posts on a TikTok account by "Popular," in addition to the existing "Latest" and "Oldest" options. This feature was added to the mobile app last year.

Why It Matters: This update provides another way for users to find videos from a creator or brand, specifically those that have performed well in terms of views and engagement. This can be a helpful tool for brands looking for examples of high-performing videos from potential creator partners or conducting competitor analysis.

A Push for Desktop Consumption: This update signals a bigger push by TikTok for desktop consumption. In recent months, TikTok has been enhancing its desktop experience, including rolling out a Floating Player and giving users the ability to see how their content looks on desktop before publishing via TikTok Studio. But why? With TikTok now serving ads on desktop, more desktop consumption could translate into more ad revenue.