TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels

TikTok / Out of Phone: Mission

TikTok has launched Out of Phone: Mission, a program that combines its Branded Mission and Out of Phone initiatives. This program enables brands to crowdsource content from creators and amplify the top-performing videos as ads both on TikTok and across digital out-of-home channels, including billboards, cinemas, and in-store screens.

Why It Matters: This allows brands to distribute user-generated content at scale in everyday settings, reaching audiences even when they are not on the app and getting more value for the content created on their behalf. For creators, it provides additional opportunities for their content to be discovered, especially when featured on high-traffic screens like billboards in Times Square.