TikTok Adds Image Search for Similiar Products in TikTok Shop

TikTokByteDance
Written By Lindsey Gamble
TikTok Image Search

Jonah Manzano / TikTok Image Search

TikTok has rolled out support for image search for some users in the United States and Southeast Asia. Those with access can take or upload a photo to find similar products in TikTok Shop.

Why It Matters: Image search provides users with an additional way to discover products within TikTok's social commerce experience. By enabling users to use visual components to find what they're looking for, the platform can offer more relevant product suggestions compared to traditional text-based searches.

TikTok’s enhanced search capabilities are already impacting Google's search business. With this new feature, TikTok not only intensifies its competition with Google but also with other platforms like Amazon, Pinterest, and Klarna, which also support image search for shopping.

Lindsey Gamble http://www.lindsey-gamble.com
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