Nike announced the acquisition of RTKFT, an NFT studio that specializes in digital collectibles, including virtual sneakers.

Less than a week after launching, Byte reveals the details for its ‘Partner Program’ which will provide creators with benefits including monetization, direct contact with Byte staff, experimental features, byte apparel, and much more.

Due to customer complaints over the years, Nike has launched Nike Fit, new smart technology that uses a combination of computer vision, data science, machine learning, artificial intelligence, and recommendation algorithms, that lets you scan your feet and find your shoe size for any Nike shoe styles.

Nike Training Club releases an app specifically for the Apple Watch that will cut down on the amount of times that you have to refer to your phone during your workout.

A few months after introducing NikePlus Unlocks, Nike rolls out a new set of perks and benefits for NikePlus members that are focused around the company's new partnerships with Apple Music, Headspace, and ClassPass. 

Milwaukee Bucks star Giannis Antetokounmpo re-signs a long term deal with Nike that will likely pay him $7-10 million per year. 

Nike reveals the "Color Rush" uniforms that the Michigan Wolverines and Florida Gators will wear in their highly anticipated game Labor Day weekend. 

Utilizing research and technology from NBA players, Nike unveils new jerseys for NBA teams. 

Nike will join brands like Warby Parker and Kate Spade and sell select products directly to consumers on Instagram. 

Nike opens up its NYC headquarters, which includes a 4,000 square foot basketball court. 

Nike fires back at Kevin Durant critics in new  Debate This TV spot following the Golden State Warrior's championship win. 

NY Giants wide receiver Odell Beckham Jr. gets a huge a endorsement deal from Nike.