H&M announced it will use AI-generated digital clones of about 30 models in its social media and marketing campaigns. The models will own the rights to their digital twins, receive payment when they’re used, and control how and when they’re utilized—even allowing them to work with other companies, including competitors.

Reddit will soon begin testing AI-generated summaries.

LinkedIn is adopting Coalition for Content Provenance and Authenticity (C2PA) standards, to identify AI-generated content

TikTok is introducing a tool that allows creators to label their content when they have used AI technology to alter or modify it.

These labels will be displayed on content that was created or modified with AI, such as AI tools that generate text, images, and videos from text descriptions.