Reddit Announces Reddit Pro Tools To Help Brands Establish & Grow Their Organic Presence
Reddit / Reddit Dashboard
Reddit has announced Reddit Pro, a suite of tools designed to assist businesses in establishing and expanding their organic presence on the platform. These tools include:
AI-Powered Insights: Businesses can gain valuable insights from Reddit's vast repository of over 16 billion posts and comments. These insights include trending topics that can help them initiate and engage in relevant conversations.
Performance Analytics: Businesses can track the performance of their organic posts to inform their strategy.
Publishing Tools: Businesses are equipped with the ability to draft and schedule posts, enabling them to actively contribute to various Reddit communities.
Dashboard: A comprehensive dashboard provides businesses with an overview of their organic engagement and allows them to track monthly progress in comparison to their account activity.
Reddit / Reddit Dashboard
Reddit Pro is currently testing with over 200 businesses, including Taco Bell, the NFL, Wendy’s, and The Wall Street Journal.
Why It Matters: As Reddit prepares for its IPO, attracting more brands to the platform is crucial. Reddit Pro offers these brands access to tools that facilitate engagement across relevant communities, insight into ongoing discussions about them, seamless content sharing, and performance tracking over time.
Traditionally, brands have contributed to the platform mainly through paid advertisements, while Reddit Pro enables businesses to play a more significant role organically.
Regarding influencer marketing, Reddit Pro is a valuable resource for brands to brainstorm creative concepts and themes for their influencer marketing campaigns. For instance, they can use AI-Powered Insights to understand what campaign messaging or themes may be best when working with creators based on what users are saying about their products or services—whether good or bad.
Reddit Pro follows up on recent news of Reddit and Google expanding their partnership, which includes incorporating more Reddit content into Google’s search experiences and giving Google access to the Reddit Data API to train its data models using Reddit content.
